Engage Founder to unveil new technology at Money 2020 Europe in Amsterdam

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Session description

​​How can traditional bricks and mortar businesses engage with their customers in a post GDPR world?

Holding Personally Identifiable Information (PII) post GDPR creates a huge risk for organisations, so many organisations are choosing not to actively seek or hold this. At the same time, consumers are increasingly choosy about how and where they share PII data.

This panel debate explores how traditional 'high street' businesses can market to and engage with their existing customer base, focusing on the unrealised opportunities provided by bank statements and payment notifications. With the application of the right technology, there are novel and effective ways to connect the two parties with no need for PII data.

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Bank apps can facilitate merchant communications

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New Startup Launches World’s First Communication Channel Built On Payment Transactions